In a recent New Yorker column, author Malcolm Gladwell argues that social media is not redefining activism. Along with many others, I disagree. There are four ways that social media technologies are rewriting the rules of activism because of the breadth and quality of its reach: changing public awareness, word of mouth persuasion, … Continue reading
There is a trend lately that is moving toward small companies having greater success with social media than larger companies. Small companies don’t have to invest as much to make a big impact. Small companies hold the keys to success. It is important for all companies to approach social media in a structured and organized … Continue reading
Pervella is the whole package, this (R.A.G.) Righteous Ambitious Girl has staying power and cannot be taken lightly. Continue reading
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Strenght In Numbers . . . January 18 – 20, 2013 Continue reading
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